oh, good grief!

This is the second instalment of an ongoing project where I respond to current trends in fashion and accessories. Old is new, and outdated cutesy sayings are making their comeback. The phrase “oh, good grief!” is inspired from old Snoopy/Peanuts comics. My custom type design follows trends from that era using a chunky, almost slab style aesthetic mixed with a modern and minimal 2 tone identity. By combining bold and striking type with vibrant colours and a quirky yet charming phrase, I am capturing a youthful and fresh take on tote bag design.