Smile

Smile is a bold serif typeface designed for display use. When drawing Smile I decided to keep the serifs subtle to keep the letters balanced for legibility while keeping the characteristics of serifs. I’m very interested in nostalgia and combining old with new, and I wanted Smile to illustrate this. In the early stages of Smile, I decided to reference the chunky serif styling which was prominent in my childhood and making it more modernised. The subtlety of the serifs represents the little smile I have when feeling nostalgia, remembering funny moments, or reminiscing about the good ol’ days.